ENGL 112 Lecture Notes - Lecture 13: Corporate Social Responsibility, Consumer Protection, Pest Analysis
Document Summary
Because you don"t have to fight them if you bought them. Market segments: you know from the biz model. Market issues: efficiencies, size, fragmentation (basically everything going on in the market that you should be aware of) Switching costs: for the customer (how difficult it is for people to change to another product/service) Revenue attractiveness: of the market as its entirety (being sufficient to make the money you want to make) Economic infrastructure: physical requirements of the industry plus what the society must provide such as toll bridges (e. g. buildings & skytrain in. Commodities: which are inputs into the market a commodity being an undifferentiated input. Capital markets: what capital is required by the market (money available to make something happen) Global market conditions: obvious but can include geopolitical. Changes in your business environment can create great opportunities for your organization and cause significant threats. a simple and widely used tool that helps you analyze the political, economic,
