ENGL 112 Lecture Notes - Lecture 11: Longitudinal Study, Yelp, Focus Group

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5 Dec 2017
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Consumers are always in a conversation about everything. That the time after a person purchases a brand and starts to use it can be vital. That mckinsey made this model because they found the idea that the end to encouraging repurchase was buying was ridiculous and discover what makes buy can help to model how your customer comes to the moment of purchase. Conversations, expression either satisfaction or dissatisfaction depending on the customer type and their impressions at that time in the cycle. What happens during the active evaluation phase? the process of researching potential purchases. Customers evaluate the brand, the product and the service from the information they gathered online or from the people around them. Marketing sets a stronger communication strategy to explain what they can and cannot do to manage expectations. Translink has strong partnerships with many schools and companies get people hooked on their services.

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