GEOG 361 Lecture Notes - Lecture 12: Market Power, Aggregate Demand, Oligopoly
Document Summary
Forestry fordism(1945-80: modelled after techniques pioneered by henry ford at rouge complex, golden age of fordism rested upon: Mass production of standardized products which make use of economies of scale. Assembly line connects all the different sites. Vertical integration: putting everything in one place: hallmark of fordism. Scientific management(taylorism) and the production of assembly line (cid:862)dis(cid:272)ipli(cid:374)ed la(cid:271)our(cid:863) Execution not conception: do(cid:374)"t pay (cid:449)orkers to thi(cid:374)k, (cid:271)ut pay the(cid:373) to (cid:449)ork, maximizing production. Deskilling: control (as manager) what workers do, take everyone down to the simplest level. Deskilled, pay them for the tasks that they are required to do: bargain. Workers: willing to be deskilled, provided they got sufficient wages. Oligopolistic corporate structure: oligopoly: when market is dominated by a few larger firms, source of capital, price maker not price taker. Demand characteristics: mass consumption: fordist trinity. Fordism represented coalition of three main groups. Government(state)- provision of infrastructure + labor +
