HIST 105 Lecture Notes - Lecture 8: T. J. Jackson Lears, Oscilloscope, Thrall

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Television, capitalism and advertising the story of invention of television peopled by competitive inventors, imperious capitalists, and norman jean before she became marilyn monroe is as sensational as any popular soap opera. Williams was very interested in the interrelated dynamics among people, the state, markets, and cultural practices. One way of approaching this intersection is by examining the links between commercial television and mass advertising. Advertising underpinned the dominance of the commercial broadcasting model over the public broadcasting model, at least in the united states, during the early years of television in the 1940s. In europe, the public broadcasting model prevailed until the 1980s; in canada, until the 1960s. Huge pro ts from advertisements allow television stations such as nbc, cbs, and abc to develop the business of television independent from the state. Television, on the other hand, seems almost tailor made for mass advertising.

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