JRNL 100 Lecture Notes - Lecture 7: Disintermediation, Netflix, Mark Zuckerberg
Document Summary
India, china and other nations in asia is quickly growing newspaper markets in the world (india the fastest) There has been gradual inflation of newspaper advertising revenue in the us (taking into account of inflation of the economy), reaching it"s peak at . 8b in. 2000 and suddenly dropping to . 38b in present day > evidencing that newspapers are not successfully sold out. Yellow pages ad revenue: the amount of revenue in canada has continuously declined millions of dollars (cdn) until the lowest point at 2014. Back in the past, the only way for an advertiser to reach the audience is through advertiser > news > audience. Disintermediation: what the internet did by taking out the middle man (thus no more news but more networks) In the present day, the advertisers could reach the audience through selection of networks via the internet, advertiser > Newspaper ads can run anywhere from 1000 10,000cdn for one run of a full page ad.
