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PSYC 102: Lecture #5

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University of British Columbia
PSYC 102
David Klonsky

Psychology 102: Developmental, Social, Personality, and Clinical Psychology Lecture #5 - January 22, 2013 Group Pressure and Conformity:  An influence resulting from one's willingness to accept others' opinions about reality o People are more susceptible to group influence than commonly thought  Power of conformity is most prevalent when the majority has the same opinion  Solomon Asch's experiment: the comparing line tests with group/individual input Informative Social Influence:  Eyewitness identification task: shown one person, and then asked to identify the person within a group o Easy condition: 5 seconds of viewing the first slide o Difficult condition: half a second of viewing the first slide  The scenario of the offense also has an effect on the study o Low importance (petty offense) vs. high importance (severe crime)  Conformity is highest on important judgements (make the wrong decision more than 50% of the time) o Use other opinions when it is important to make the correct decision  When the judgement is easy, the conformity is very low (lower importance)  Extreme conformity: Stanford Prison experiment Obedience:  Stan
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