PSYC 308 Lecture Notes - Lecture 10: Psych, Implicit-Association Test, Justin Bieber
Document Summary
No one has a clue what it is. Not traumatizing anyone, the chicken has no opinion, should be okay. How we evaluate a person, object, or idea. An idea of what we think about vaccines, sgi, having sex with a dead cooked chicken. The a of attitudes (single-component model: affective. Affectively based attitudes: often based on values and beliefs, not rational examination, something based on affective alone is usually not based on rationality, not governed by logic, challenging attitudes = challenging values and beliefs. Cognitively based attitudes: based on rational consideration of properties of target, can be utilitarian entails engagement of cost/benefit calculus. What are the risk to society if someone believes in sgi or don"t believe. Justin bieber: has some good songs, but he spits on his fans etc. Behaviourally based: when you don"t have a good sense of what your attitudes toward the object is, associated with weak or ambiguous attitudes, often entails retrospection.
