PSYC 309 Lecture Notes - Lecture 2: Cognitive Revolution, Utopia, Reinforcement
Document Summary
Jan 8th lecture - history of cognitive psych/neuroimaging methods. Ulric neisser - 1966 - father of cognitive psychology . Cognitive psych is the branch of psych that studies mental processes including how people think, perceive, remember, and learn. Late 19th century, wilhelm wundt & edward titchener. The study of conscious mental events by looking within. Trained w/ a vocabulary - just the experience, avoid interpretation. We don"t have conscious access to all of our mental processes. didn"t take into account implicit or non-conscious processes. No way to test claims, hard to replicate, different descriptions of same processes by different subjects. Became increasingly distant from relevance to everyday life. Reward or punishment is delivered or withdrawn after a given response. Consequences are learned through reinforcement of behavior. Free will an illusion: behavior determined by genes & environment. Walden 2: novel inspired real life utopian community utopian novel written by behavioral psychologist bf skinner.