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Class 40 - Deviance

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SOCI 100
Debra Pentecost

In Class (4) Notes 01-07-2013 Ideology  Modern/postmodern societies characterized by persistent unequal power relations  Look at role of mass media in perpetuating inequality: either sustaining or challenging Importance of Ideology in power 9/11 world o With so-called “war-in terror”  Iraq, Afghanistan,…media organizations on various sides disseminate misinformation and propaganda about the US/the West/the Islamic World o Ideologically loaded with terms used by mass media professionals (often in unreflective ways) The Obvious and the Not-So-Obvious o With coverage of war, the audience is more likely looking for ideological inflection o Much ideological activity takes place “unwittingly” o Need to consider how ordinary, everyday media content plays ideological role o How? Tells stores about power relationships o When conflict occurs – see slides How is ideological domination achieved? (J.B Thompson, 1990) Ideology functions through: o Legitimization  Unequal power relations represented as legitimized – as being in everyone’s best interest  Works through process of universalization  In spite of material differences, present economic/political system seen to benefit all or has potential to benefit all o Dissimulation  Relations of domination denied, hidden, obscured (ex. gender inequality)  Can occur when relationships of power are ignored, glossed over, or taken for granted  Ex. individualize and personalize poverty rather than pointing to structural causes; practice of omission – alternative accounts not included o Unification  Hegemonic or dominant ideology  Unified members into collective entity  Usually in opposition to real or imagined “enemy”  Deflects attention from unequal power between rulers and ruled
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