SOCI 217 Lecture Notes - Social Desirability Bias, Likert Scale, Content Clause
Document Summary
Asking the same questions to a lot of people. Measures individuals based on a handful of survey. Easy for personal use, can get lots of people. Social desirability bias, time consuming, no anonymity. Choose words carefully neutral language, no emotional language, order matters (how the questions are arranged) Avoid double-barreled questions responses given can be conflicting. Direct versus indirect question are you sexist? instead, you can rephrase the question if you want to measure how sexist a person is. If yes, please proceed to , if no, please proceed to : matrix: likert scale. Purpose: to test hypothesis (h0 no relationship between x and y and h1 there is. [experimental designs] a relationship between x and y) Independent variable (iv): present-absence dichotomous variable, whether or not the variables exist: dependent variable (dv): pre-test (to get base line) and post-test (to measure against base line, constant: Have to have 2 types of groups: experimental and control.
