SOCI 217 Lecture Notes - Lecture 11: Stratified Sampling, Sampling Bias, Simple Random Sample

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2 Jun 2018
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jbWeek 5- sampling
Why sample
We sample all the time
Need a process to select participants/observations
Studying a whole population may be cumbersome/impossible
Probability sampling
Samples selected in accord with probability theory
o Everyone has a known non-zero chance of being selected
o Random selection mechanism
Typically involves some random selection mechanism
o Representative of larger population
o Equal chance
Most common approach in quantitative research
Non-probability sampling
Any technique for selecting samples that does not use probability theory
May be unrepresentative
o Not equal chance of selection
Most common approach in qualitative studies
Errors
Sampling error
o Does’t atch ider populatio
To reduce chance of sampling error we increased the sample size
Another way is a homogeneous population
Coverage error
o Target population not having non-zero probability of being included in sample
o Saple does’t coer the full populatio of iterest
o Go the extra mile to find hard to reach respondents
Methods of probability sampling
Basic probability sampling jargon
Representativeness
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Document Summary

Why sample: we sample all the time, need a process to select participants/observations, studying a whole population may be cumbersome/impossible. Non-probability sampling: any technique for selecting samples that does not use probability theory, may be unrepresentative, not equal chance of selection, most common approach in qualitative studies. In some cases it may be unrepresentative: sampling unit, who is considered, study population, all the elements put together, ex. All students of 217: population is called parameter, sample is called a statistic. Simple random sampling (srs: most basic method of random sampling, research participants selected at random from a sampling frame, computer assisted, table of random numbers, 1. take class list and number each of the students, 2. Determine number of digits you need: 158 -> is 3 digits, 3. Look at the table of random numbers and make a plan: 4.

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