SOCI 217 Lecture Notes - Lecture 21: Media Studies, Nonprobability Sampling, Literature Review
Document Summary
Derives theory from analyzing patterns and themes discovered through. Researcher does not begin with preconceived ideas (just an area of study), observational data (soaking and poking) Observations theory = largely inductive but instead allows theory to emerge from the data. Methodological choices guided by an alternating process of data collection and analysis. Developing theory influences further sampling and the type of data that will be gathered later. Literature review comes late in the process. Coding procedures assist the researcher in both identifying, developing and relating concepts. Used to discover flaws and modify existing social theories. 1ststep: researcher becomes familiarized with existing literature. Enters the field with a clear expectation of what to find. 2ndstep: notes how observations conflict with extant theory and whether they support or reject what already exists. Observations that deivate from the theory are explained with alternative. Theory observations = largely deductive arguments. In depth understanding of social phenomena and subtle nuances in.
