DRA 203 Lecture Notes - Lecture 11: Social Capital, Organizational Culture, Allday
Document Summary
What is culture: culture is the set of values, norms, guiding beliefs, and understandings that is shared by members of an organization and is taught to new members. It represents the unwritten, feeling part of the organization: organizational culture exists at two levels. Managers can hold rites and ceremonies to provide dramatic examples of what a company values. Many stories are about company heroes who serve as models or ideals for serving cultural norms and values: symbols: another tool for interpreting culture is the symbol. A symbol is something that represents another thing. In one sense, ceremonies, stories, slogans, and rites are all symbols; they symbolize deeper values of an organization: language: the final technique for influencing culture is language. Many organizations use a specific saying, slogan, metaphor, or other form of language to convey special meaning to employees. Slogans can be readily picked up and repeated as well as customers of the company.