some parts of story may not run
important to have info first (the scoop)
what if you had private fact and decided not to run it?
candidates sexuality covertly revealed and another station has outed them,
do you run with it?
damage has been done on a small scale, b/c not everyone saw it in the first
paper/station to run it
no one reports on rape b/c people have right to own life unless it comes from
the victim’s mouth
o Elizabeth Smart case: report on kidnapping not rape. Father
controlling dissemination of information
does it effect community?
o public safety=yes
where will it be published?
do you publish an embargoed story early?
o well, the first to do it will be cut off, but if you come later but early it’s
selling an embargoed story to an independent news source?
o reporter might tell another from a different paper to follow something
b/c they can’t
Story that causes most fear or speculation has most weight
o could it happen to me/in my town?
o death>injury>property damage
o murder>robbery>burglary (unless it’s a prominent person)
o young & old (think about buildings and laws as well)>teens>adults
o brawls, debate, argument, charges & counter charges
o if it’s your gov it’s a concern, if it’s not it’s funny
o pics & sound
o heroic exploits do better on tv and internet than in print
o weather=midway, unless severe; followed by sports; then weird
news/kicker (elephant playing in kiddie pool) to make you forget
earliy and have ot watch again
o be careful of anger
o odd news=first, smallest, oldest, youngest
o famous after breaking monica lewinski story b/c Newsweek decided
importance goes top down (minor arrests of celebs make headlines,
otherwise they don’t) localise=local stories have more value than those far away
o look at people involved, can you bring it back home
timeliness= trending now bar for online news
o yesterdays headlines fade fast, what’s going on now?
o interest drops rapidly, no more 24-48 hour interest
o how can you run from that
o internet wins in timeliness
currency=is it going on now? does it effect us now?
o useful=people read it
o how does it apply to me?
o how to solve problems?
o health is big
o what can you learn?
o is there a teachable moment?
o may need to show they have community service to keep license
ad space may count
location matters in headlines (policeman shoots robber bigger in UK, where
as robber shoots policeman bigger here)
news meetings at least once a day to run down stories and decide order
o director trumps all
o don’t run someone else’s story as your lead
objectivity is impossible unless giving only numbers
think fair, not objective
o no cheering for one side or another
no wearing stuff that takes a side
o maintain at least some separation
o may be subtle, but let the facts speak
o may come through in sources and quotes u