ARTS3000 Lecture Notes - Lecture 5: Commodity Fetishism, Late Capitalism, Culture Industry
Document Summary
Implications: pseudoindividuality, pseudoart, and the language of advertising. Bourgeois art vs. showing individuals as they really are (non- actors); foreground technology behind the art. Our language has become symbolic; culture industry has invaded everything. Reality entwined with the mechanisms of capitalism; inextricably mediated by it. Pervasiveness of domination under late capitalism (precede foucault) Total domination of the individual and the role of art/culture in ensuring that domination is the most important question in civilization. *sameness: cars, bombs, films > economically intertwined; violence unity of culture industry//unity of politics identified differences actually serve for classification, organization, and identification of consumers. Something is provided for everyone so that no one can escape; differences are hammered home and propagated (417) all determined by exchange value (of commodities and consumers > undifferentiated as people; just as types associated with direct buying habits) Consumers have a falsely rational choice; classification has already happened through the processing and marketing of.
