SOCI1513 Lecture Notes - Lecture 8: Human Resource Management, Public Sociology, Human Ecology
Document Summary
Of course, the line between pure and applied research is often blurred. pure researchers in a university might get government funding to do their research projects, which somewhat complicates their commitment to do pure research. Outside the academic world, sociologists apply their skills in a variety of settings. Here, we will discuss the possibilities of applied sociology and one subfield, clinical sociology. Sociologists can be found working in a wide range of fields, including organizational planning, development, and training; human resource management; industrial relations; marketing; public relations; organizational research; and international business. Some sociologists find that adapting their sociological training and insights to the business world is relatively easy. Corporations want and need to understand their customers" habits and preferences in order to anticipate changes in their markets. This drive to understand consumers is called consumer research and is a growing interest of corporations.
