How the media translates health information: a study is performed. Most studies are very specific doesn"t often apply to (cid:449)hole population. ~to a sex, ethnicity, age, genetic profile, etc. ~may even report the results of animal studies, not directly applicable to humans. ~study may be seriously flawed even some peer reviewed ones. Small slice of bigger picture and field of research. Process of deeply learning about something so we can get as close as you can to the truth. We can never know anything w/ complete certainty- there are simply too many variables to control. Does not mean it holds true 100% of the time. It means the results are likely not the result of chance alone. Multiple studies in different settings by different research labs. Results complied together into systemic review or meta-analysis. *reporting the findings of one study as fact undermines the scientific process* ~sensational claims make people more like to read/watch.