AHSS*3010 Lecture Notes - Lecture 15: Propaganda Model
Document Summary
Edward s. herman"s and noam chomsky"s propaganda model argues that the raw material of news passes through five filters that ultimately shape the news audiences receive. These filters determine what events are deemed newsworthy, how they are covered, where they are placed within the media and how much coverage they receive. In spotlight, the five filters are also evident, some more than the other: concentrated ownership: i) Concentrated ownership means that a very small number of corporations are controlling an increasing amount of the media industry. In spotlight: https://www. youtube. com/watch?v=yqmcabtvhqm, catholic church removed legal/public documents from the courthouse, advertising: i) To remain profitable, most media outlets rely on advertising dollars for the bulk of their revenue. It is therefore against the interests of the news media to produce content that might upset advertisers. Flak as a means of disciplining the media.
