MDST 2020 Lecture Notes - Lecture 5: Copyright Infringement, Product Placement, Telefilm Canada
Week Five
Radio Industry in Canada
The Statistics
There are 1174 radio stations license in Canada
Over 10,000 people employed in this industry
Average Canadian listens to 16 hours per week
89% of us listen to radio at least once a week
characteristics
A 1.55 billion dollar industry
Profits are static, down slightly
Advertising and audiences aren’t growing
Conglomeration (over 700 stations owned by chains such as Corus, Rogers, and
Bell)
Economies of Scale and cost cutting
oVoice tracking: instead of hiring someone for dead times (ie. Middle of
the night), broadcasters record voice and play it at these times
Radio
Music drives the radio
What kind of formats exist?
oDrive time
When listenership peaks-when people are going to and from work
oFormat clock
News at the top of the hour, music at certain times,
weather/traffic at certain times, etc.
Consistency of programming each other
oDayparting
Different blocks of time depending on who’s listening
Ie. 10-3, not hard rick but still soft rock because it is less
distracting during the work day
oBackground medium today
English Canadian Stations
Country 14%
Adult Contemporary 27%
News/Talk 7%
Top 40 7%
AOR/Classic Hits/Classic Rock 21%
CBC 6%
Other 18%
A Changing Industry
Podcasts 22%
Streaming videos on 55%
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
There are 1174 radio stations license in canada. Over 10,000 people employed in this industry. Average canadian listens to 16 hours per week. 89% of us listen to radio at least once a week characteristics. Conglomeration (over 700 stations owned by chains such as corus, rogers, and. Economies of scale and cost cutting: voice tracking: instead of hiring someone for dead times (ie. middle of the night), broadcasters record voice and play it at these times. What kind of formats exist: drive time. When listenership peaks-when people are going to and from work: format clock. News at the top of the hour, music at certain times, weather/traffic at certain times, etc. Consistency of programming each other: dayparting. Different blocks of time depending on who"s listening. 10-3, not hard rick but still soft rock because it is less distracting during the work day: background medium today. Siriusxmcanada has over 2. 7 million subscribers approximate.
