MDST*2020 Lecture Notes - Lecture 4: E-Book, Heritage Canada, Canadian Magazine
Week 4: Magazine and Book Industries/Regulation of Cultural Industries
During the Past Year
-Chatelaine and Today’s Parent are now providing a print edition every other
month plus a digital edition every other month
-Maclean’s has gone from a weekly to a monthly with a weekly digital issue
Canadian Magazine Industry
-Tough industry
-Believed important culturally
-A 1.6 billion dollar industry dollars per year
-Employs 14 thousand people
-Over 2000 magazines produced
-80% Canadian content
Canada’s Magazine Industry
-Diverse; Can be an effective tool for advertisers; Read by all age groups
-Canadian magazines reach 9 out of 10 Canadians per week
-7 out of 10 Canadians are magazine readers
-Digital magazine readership in Canada now up to 5 million vs 1.85 million in 2013
-“Magazines constitute the only national press we possess in Canada. Magazines
in a different way from any other medium can help foster in Canadians a sense of
themselves. In terms of cultural survival, magazines could potentially be as
important as railroads, airlines, national broadcasting networks and national
hockey leagues.” - Senate Committee Report
1970
How is Magazine Industry Unique?
-Industry occupies middle ground with regards to
its relationship with the state compared to
newspaper/TV
-Magazines privately owned but industry wants
protection
-Tend to be smaller operations than newspapers
Impact of the Internet
-Digital readership has tripled over the past two years
•
-Digital advertising is becoming a larger source of revenue and is increasing
The Canadian Industry
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Week 4: magazine and book industries/regulation of cultural industries. Chatelaine and today"s parent are now providing a print edition every other month plus a digital edition every other month. Maclean"s has gone from a weekly to a monthly with a weekly digital issue. A 1. 6 billion dollar industry dollars per year. 7 out of 10 canadians are magazine readers. Diverse; can be an effective tool for advertisers; read by all age groups. Canadian magazines reach 9 out of 10 canadians per week. Digital magazine readership in canada now up to 5 million vs 1. 85 million in 2013. Magazines constitute the only national press we possess in canada. Magazines in a different way from any other medium can help foster in canadians a sense of themselves. In terms of cultural survival, magazines could potentially be as important as railroads, airlines, national broadcasting networks and national hockey leagues. - senate committee report.
