BUSI 2202U Lecture Notes - Lecture 13: Outlet Store, Chain Store, Whole Foods Market
Document Summary
Retailing all of the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use: many institutions manufacturers, wholesalers, and retailers do retailing. Retailer a business whose sales come primarily from retailing, create the interface between producers and consumers. Bazaar: shop from different stores for all your needs. In bazar each retail store sells one product line. Retail stores can be classified in terms of the amount of service they offer, the breadth and depth of their product lines, and the relative prices they charge, and how they are organized. Three service levels: self-service retailers serve customers who are willing to perform their own. Retailers can also be classified by the length and breadth of their product assortments. Specialty stores a retail store that carries a narrow product line with a deep assortment within that line.
