SSCI 2700U Lecture Notes - Lecture 5: Canadian Nationalism, Cassie Campbell, Masculinity
1. Pop Culture
The Popular Logic of Sports
Objectives
Sports as a central constituent of popular culture: e.g. national identity construction
Implications of the economic/institutional structures of contemporary sports
Gender representation and equity issues: e.g. female athletes’ depictions in the media
Sports as Popular Culture
Identity: national vs. global
Sports as cultural rituals: “imagined community”
Society’s image of itself: Heroes & celebrities
Some Relevant Questions
What would be the benefits to Canadian society if gender equity in sports/physical activity was
truly realized?
How many women run professional sports in Canada? Why?
Why do you think more attention is paid to men’s sports than women’s sports in major media
coverage?
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