SSCI 2700U Lecture Notes - Lecture 7: Semiosis, Metonymy, Semiotics

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21 Jun 2018

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1. Pop Culture

AD ANALYSIS: WORKSHOP

Semiotics

Semiotics, semiotic studies, or semiology: study of sign processes (semiosis), or significant and

communication, signs and symbols, both individually and grouped into sign systems

Study of Signs

Semiotics

1. Sign: signifier and signified

1. E.g. dog

Life of Signs. Signs of life

Culturally bound

2. Context

3. Environment

4. Time/shifting

5. Myths

Ads as Texts

Signs: Symbols, indexes (causation), Icons (representation) – codes

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