ADM 1100 Lecture 6: Case Study
8 Oct 2015
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While she had always been successful in a career of direct sales, emma ell was never happy selling vacuums. When she listed the good qualities of companies and qualities she thought could be improved, emma realized she had inadvertently created a plan for her dream company. She determined that by enhancing salespeople"s product knowledge and inspiring them to believe in the product, they would be able to convince customers to buy without tricks or pushing. Combining this concept with her love of makeup, she launched emma ell cosmetics in 2003. As it was a company based on direct sales, emma enlisted a few friends and colleagues to help her spread her products and advice. They would meet on a weekly or bi-weekly basis and discuss what worked in selling the makeup, and what products were selling the best. With her upbeat attitude and optimistic view, emma"s subordinates looked up to her and were always inspired by her wisdom.
