ADM 1370 Lecture Notes - Version Control, Information System, Social Capital

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Published on 16 Apr 2013
School
University of Ottawa
Department
Administration
Course
ADM 1370
Professor
Module 1 Lecture Notes
1
Module 1 Lecture Notes Craig Kuziemsky
Lecture 1
High Level Overview of Information Systems
What is an Information System?
Purpose: To provide accurate, timely and useful information
Each element must be present and all of the elements must work together
An Information System consists of FIVE PARTS, including:
People,
Procedures,
Software,
Hardware, and
Data
Information system (IS) = IT plus procedures, and people that produce & utilize
information.
IT = hardware + software + data
o Products
o Methods
o Inventions
o Standards
Do not try to buy an IS; you cannot do it. That is because you cannot buy
people or processes.
Three core activities of information systems:
Input: Captures raw data from organization or external environment
Processing: Converts raw data into meaningful form
Output: Transfers processed information to people or activities that use it
Digital firms use information systems to enable the seamless flow of
information between different parts of the organization as well as between the
organization and its suppliers and customers
Conducting business electronically enables new levels of efficiency,
competitiveness, and profitability (i.e. strategy)
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2
Module 1 Lecture Notes
Lecture 2
Information and Communications Technology (ICT) is the largest single
component of capital investment
The success of your business in the future may well depend on how you
make ICT investment decisions
Social Media:
Social Media is a group of Internet-based applications that build on the ideological
and technological foundations of Web 2.0, and that allow the creation and
exchange of User Generated Content.
Long Tail and Social Media
distribution and inventory costs of businesses successfully applying this
strategy allow them to realize significant profit out of selling small volumes
of hard-to-find items to many customers instead of only selling large volumes
of a reduced number of popular items. The total sales of this large number of
"non-hit items" is called "the long tail".
Business Process
Manner in which work is organized, coordinated, and focused to produce a
valuable product or service
Concrete work flows of material, information, and knowledge sets of
activities
Unique ways to coordinate work, information, and knowledge
Ways in which management coordinates work
Manufacturing and production:
Assembling product, checking quality, producing bills of materials
Sales and marketing:
Identifying customers, creating customer awareness, selling
Cross-Functional Business Processes:
Transcend boundary between sales, marketing, manufacturing, and research and
development
Group employees from different functional specialties to a complete piece of
work
Example: Order Fulfillment Process
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Module 1 Lecture Notes
3
Lecture 3
Competitive advantage a product or service that an organization’s customers
place a greater value on than similar offerings from a competitor
First-mover advantage occurs when an organization can significantly impact its
market share by being first to market with a competitive advantage
Buyer power - high when buyers have many choices of whom to buy from and low
when their choices are few
Use IT to reduce buyer power (thus creating a competitive advantage) through
loyalty programs
Five factors to consider when assessing impact of IT on Business:
1. Internet growth and technology convergence
2. Transformation of the business enterprise
3. Growth of a globally connected economy
4. Growth of knowledge and information-based economies
5. Emergence of the digital firm
Economics of Digital Goods
Cost of producing first unit is almost the entire cost of the product: marginal
cost of producing 2nd unit is almost zero
Costs of delivery over the Internet are very low
Marketing costs remain the same
Consumer costs are also reduced
Other Revenue Generation Strategies in Social Networks
Offer premium service for monthly or per service fee
Organizations partner with the social networks, paying them a monthly
service fee
Some social networks have a network of thousands of local physical venues
where members can meet; these venues may pay a fee to be associated with
the network
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Document Summary

Purpose: to provide accurate, timely and useful information. Each element must be present and all of the elements must work together. An information system consists of five parts, including: Information system (is) = it plus procedures, and people that produce & utilize information. It = hardware + software + data: products, methods, inventions, standards. Do not try to buy an is; you cannot do it. That is because you cannot buy people or processes. Input: captures raw data from organization or external environment. Processing: converts raw data into meaningful form. Output: transfers processed information to people or activities that use it. Digital firms use information systems to enable the seamless flow of information between different parts of the organization as well as between the organization and its suppliers and customers. Conducting business electronically enables new levels of efficiency, competitiveness, and profitability (i. e. strategy)

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