ADM 1370 Lecture Notes - Lecture 5: Search Engine Optimization, Brand Awareness, Linkedin
11 Oct 2018
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Chapter 5 - core elements and concepts in your social. Elements overlap but should be listed in the social media strategy individually for better understanding. Banding guild lies must be brought in line with consideration to social media in the following areas. Every account should be the same name as your company. When your company name is too long for the username eld = shorten it. When your have more space in the username eld add key words to increase search engine optimization (seo) Think of other name schemes that may be necessary to localize the language or segment the purpose of the social media account. Clearly spelled out in the brand guiltiness and adhere to in social media. Cover photos / backgrounds; google+, facebook, twitter, youtube visual branding information and phone numbers, urls and other information. Sharing unique and curated content in di erent ways frequent and channels. Brand awareness and through leadership and communication of strategic initiative.
