ADM 1370 Lecture Notes - Lecture 5: Crowdsourcing, Linkedin, Color Scheme

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Chapter 5: core elements and concepts in your social media strategy. Branding: including branding into social media consider in the following areas: Naming: normally the sm takes the same name as your company. Voice: the voice of a company in social media is equivalent to the tone of its conversations in tweets, New events or highlights from recent events. Original blog post entries, which are ideally targeted articles based on a category/keyword strategy. Youtube videos from your channel, customers, or events. Photos of your latest products, customers, or events. Conversations from other social media channels (cross-posting), such as responses to questions or surveys. Crowdsourcing content from your customers (guest blog posts, photos, videos) Digital curation is the selection, preservation, maintenance, collection and archiving of digital assets. Curation lets companies be viewed less as marketing entities and more as community resources. Listening: software that either archives or searches conversations from twitter, facebook, linkedin,

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