ADM 1370 Lecture 4: Chapter 4

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Document Summary

A website can be fully integrated with social media. Newsletters can be integrated with social media. **events of all types can be integrated with your social media efforts in many exciting ways. Traditional print, radio, and television ads can be integrated with social media. Could be added to (url, linked icon) your social media. This approach called the domino"s: this bottom up approach is based on strength in number. The key is to find individuals and motivate them to create a chain reaction in their personal networks. Very important to approach correct auditing to characterize customers engagement levels. No matter where you are in your social media efforts, it"s a good idea to periodically take some time and assess where you are, how far you"ve come and where you want to go. It"s a good idea to know the lay of the land.

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