ADM 1370 Lecture Notes - Lecture 3: Digital Goods, Online Banking, Customer Experience

• School: University of Ottawa
• Department: Administration
• Course: ADM 1370
• Professor: Umar Ruhi

Document Summary

Classic objecives increase sales, decrease expenses, improve roi. Social objecives engagement, personalizaion, social driven markeing. Need to know both your customer & social media tools they engage with (e. g. facebook, twiter) Use available technologies to study demographic paterns & spy on compeitors. Social or digital branding is diferent than physical branding (e. g. voice, message) & may require changes to how branding is done. Social media tools connect ppl to processes & informaion. Business processes gain new perspecives ppl & businesses become more producive. Trying to ind new ways to reach out to their customers. Doing the same thing digitally is not innovaive. It accelerates data to informaion cycle (class 1) to make informaion usage more eicient. Data -> informaion -> knowledge (take acion) -> wisdom -> strategy -> customer experience, new products. Digiizaion: replacement of physical tasks by digital means facebook is social digiizaion. Signiicant business relaionships have been digitally enabled.