ADM 2320 Lecture Notes - Lecture 7: Panel Data, Standard Deviation, Regression Analysis

• School: University of Ottawa
• Department: Administration
• Course: ADM 2320
• Professor: Ajax Persaud

Document Summary

Step 1: define the research problem and objectives. Researchers identify the type of data needed and determine the type of research necessary to collect it: project objectives drive the type of data needed. Based on the design of the project, data can be collected from secondary or primary data sources: secondary data are pieces of information that have been collected prior to the start of the focal research project. Secondary data include both external and internal data sources: primary data, in contrast, are those data collected to address specific research needs. Some common primary data collection methods include focus groups, in-depth interviews, and surveys. Averages, standard deviation, frequencies, cross-tabulations, correlations, etc: advanced statistical techniques. Prepares the results & presents them to the decision makers, who undertake appropriate marketing actions & strategies: prepare the results. Body of the report (objectives, methodology, findings)