ADM 2320 Lecture Notes - Lecture 18: Strategic Alliance, Cross-Docking, Free Trade

• School: University of Ottawa
• Department: Administration
• Course: ADM 2320
• Professor: Ajax Persaud

Document Summary

This is when each firm works for themselves. Each of them try to create their own benefit. Member attempt to satisfy their own objectives and maximize profits often at the expense of the other members. This is when the firms all work together. This is a agreement between all firms by sharing information, sharing revenue, sharing advertising, etc. This is exactly like the vertical marketing channel. This is where firms at different levels of production and distribution work together to achieve greater economies or sales than they would on their own. This is when one member of the distribution channels owns all of the other members of the channel. There is always one firm that is stronger than the others, and is seen as the boss. If deliveries are missed or are not on time, costs will increase. The dispatcher is the person who is responsible to co-ordinate all the deliveries.