ADM 2320 Lecture Notes - Lecture 13: Costco, Break Even, Sales Promotion
17 Apr 2016
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Document Summary
Value is not part of this pricing strategy. This strategy is particularly common among smaller firms that lack knowledge or experience in setting prices. Non-market leader firms also use it to signal they are similar to the market leader. In many instances new brands will set price equal to the competitors they wish to be compared with knowing that consumers use reference prices to indicate quality. Focus on customer expectations by matching prices to customer expectations. A diamond ring from costco vs. birks or. Autotrader. ca the most cars in one place. Senders first must gain the attention of the consumers. A multichannel approach increases the likelihood the message will be received interest. After the customer is aware, they must be persuaded. The customer must want to further investigate the product/service desire action. Ethical dilemma 15. 1: when makeup companies really do make up models" faces. Marketers need to be careful in their use of promotions.
