ADM 2320 Lecture 15: ADM2320 Week 8-Part 2
17 Apr 2016
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Who actually buys: purchaser, end user of the product, who is involved in the buying decision (one person or a team b2b, influences on. Distribution channel structure: distribution intensity, managing distribution channels: vertical. Integration: types of vertical marketing systems, types of vertical marketing systems. One member of the distribution channel wields enough power to effectively control the activities of the other members of the distribution channel. Massive retail chain stores, such as walmart, often preside over administered vertical marketing systems. Dictate what is to be produced, when it. Should be delivered: types of vertical marketing systems. Franchising is the classical example: canada"s largest franchises, types of vertical marketing systems, corporate vertical marketing system. Words, it owns the channel: supply chain management, supply chains add value, effective supply chain management, all about strategic alliances to ensure: Types of retailers: general merchandise retailers, creating a retail strategy using the 4ps, creating a retail strategy:
