ADM 2320 Lecture Notes - Lecture 8: Consumer Behaviour, Classical Conditioning, Social Class
9 May 2016
School
Department
Course
Professor
Document Summary
Consumer behaviour is an attempt to understand why they"re trying to do what they do. Role play: pretend you"re a 13 year-old boy. Price is surrogate of prestige. the more expensive the more prestigious it is. Negative - when something negative is removed from a person"s experience as a way to increase the likelihood of a behaviour happening again. When it comes to ad perhaps its been used by many advertisers. When the consequences of what you"re suppose to do are expected, they"re not a surprise. Classical conditioning is a technique used in behavioural training. A naturally occurring stimulus is paired with a response. Then, a perviously neutral stimulus is paired with the naturally occurring stimulus. Eventually, the previously neutral stimulus comes to evoke the response without the presence of the naturally occurring stimulus. The two elements are known as the conditioned stimulus and the conditioned response. Pattern of tastes expressed in a person"s activities, interests and opinions.
