ADM 2320 Lecture Notes - Lecture 11: Procter & Gamble, Generic Brand, Brand Equity

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A product is something made in a factory. A brand is something that is bought by a customers. A brand stands for something in someone"s mind, in addition to do something. Product mix there is depth of the product mix and and the width of the product mix. A brand is a name, a term, a symbol, or any other unique element of a product that identifies one firms" product(s) and sets them apart from the competition. These are the reasons why brand equity is a crucial considerationbrands can make or break a product/company. A good brand name is something that"s easy to pronounce and recognize in the sense that it says something about the product and easy to understand. That part of the brand that can be vocalized or spoken. A brand name with legal protection, somebody else cant use or abuse or benefit from it.

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