ADM 2320 Lecture Notes - Lecture 19: Dreamworks Classics, Creative Services, Sales Promotion

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This is the organization of advertising in one slide. The media plan specifies the exact media to use and when. The degree to which a target market will see an ad message placed in a specific vehicle. The number of people who will be exposed to a message placed in one or more media vehicles. Collect and analyze information to develop a strategy. There is not such thing as wasted coverage in social media. Traditional ad is not disappearingbut less and less money is being spent of traditional ad but more is being used of social media and internet because of the techs out there people can avoid/skip msgs. How many people have you actually reached in the target market. Share of market is it increasing your market share has there been any significant increase every company wants to see at the end of the budget they what to see what difference did they make.

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