ADM 2320 Lecture Notes - Lecture 21: Viral Marketing, Flickr, Customer Engagement
9 May 2016
School
Department
Course
Professor
Document Summary
Buzz, viral, blogs, product placements, and social media. Satisfying market needs through the commercialization of products and services. Satisfying widespread market needs with standardized mass-produced products and services. The promotion of a company or its products and services in media with large audiences: newspapers, magazines, cinema films, radio, television and, increasingly, the wed. A persuasive message designed to spread, typically online, from person to person. Buzz and word of mouth marketing: initiatives designed to get people and the media talking positive about the company, product or service. Umbrella term for viral, buzz, and word of mouth marketing. Myth: "magic bullet" model of marketing influence ads that children end up watching it has a negative effect. Reach the mavens through some kind of ad or commercial that has a potential of being viral. Viral - people going on the net and passing it on each other far more credible than watching something on tv.
