Section 1. 1 business driven mis: competing in the information age. The challenge of departmental companies and the mis solution. The five forces model evaluating industry attractiveness. The three generic strategies choosing a business focus: value chain analysis executing business strategies. *section 1. 1* learning objectives: describe information age & differences btw/ data, info. , business intelligence, & knowledge, explain systems thinking & how mis enable business communications. Wikipedia information age it is how we a(cid:272)(cid:272)ess this info. sin(cid:272)e it"s already there. Avatar, the movie, took over 4 years to make & cost million. Fact: confirmation or validation of an event or object. Information age: present time, during which infinite quantities of facts are widely available to anyone who can use a computer. Amazon not a technology company; primary business focus is selling books. Netflix not a technology company; primary business focus is renting videos. Age (d. i. b. i. k) = data, information, business intelligence, knowledge.