ADM 2372 Lecture Notes - Lecture 5: Digital Photography, Disruptive Innovation, Hypertext

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Polaroid: polaroid was a solid company with an innovative technology & a huge customer base. Its stock traded at in 1997 and 8 cents in 2002. Disruptive technology a new way of doing things that redefines the competitive playing fields; opens new markets and destroys old ones (ex. Digital photography, digital music, e- books and touch screens) Sustaining technology provides customers with better products (ex. Faster car, larger hard drive, cheaper mp3 player) in established markets. Produces improvements to products that customers are eager to buy (ex. The internet has disrupted the way businesses operate, employees communicate, and products are developed and sold. Here are a few examples: travel sites (ex. Expedia: 13% of traditional travel agencies closed 2002 because of their inability to compete with online travel, entertainment, billions of downloads from music sites. Television series and movies streamed through hulu and netflix: education and training, 50% of doctors will be maintaining their skills through online training.

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