ADM 3313 Lecture Notes - Lecture 2: Linkedin, Minimum Viable Product, Value Chain
26 Feb 2016
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A sketch/summary of what the business will do and how it will make money. o! What are the key things you"ll be doing o! Includes strategic components of the business idea and how it operates. Assume full knowledge of the market, solution and customers. Are a useful implementation tool, focusing much on operationalizing strategies. Usually written too soon; often not written at all. Force getting out of the building to talk with clients. Allows you in quick fashion to sketch out how you want your business. Value proposition isn"t the thing that your proposition your product does but it"s the solution, the problem / pain you"re solving. Why is it that someone buys your product. Might have 5 or 6 different customers o! Medical devices have doctors, hospitals, patient, insurance company, fda, etc. And may have unique channels, cust relationships, etc. We might need to market them differently, reach them differently. How do we get the product to the customers.
