ADM 3321 Lecture Notes - Lecture 3: Sanctification, Liminality, Eiffel Tower

• School: University of Ottawa
• Department: Administration
• Course: ADM 3321
• Professor: Michael Mulvey

Document Summary

> what sets cultures apart is which values are seen as being relatively more important. > identify the core values for each culture eg. americans value freedom, youthfulness and achievement. > identify the core values for each culture eg. americans value freedom, youthfulness and achievement eg. japanese will trade some independence for security. > a marketing message that is appealing in one culture, may not be as appealing in another culture. > norms= rules dictating what is right or wrong: enacted norms: explicitly decided on (e. g. , green light equals go , crescive norms: embedded in a culture and include: Customs = norms handed down from the past that control basic behaviour. Mores = custom with a strong moral overtone. Conventions = norms regarding the conduct of everyday life. > all three crescive norms combine to define a culturally appropriate behaviour. Norms = rules that govern what is right or wrong.