ADM 3321 Lecture Notes - Lecture 10: Carl Jung, Sandwich Generation, Trait Theory
1 Aug 2018
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> the era in which you grow up bonds you with millions of others who came of age at a certain period. > marketers must communicate with an age group in their own language. > age cohort: a group of consumers of the same approximate age who have similar experiences. > sometimes called baby busters - 6. 5 million. > includes 3. 7 million baby boomers born between 1960 and 1966. > often overlooked as a small age cohort. However, gen x members have changed the world creating companies such as google, youtube and amazon. > today"s gen xer is both values-oriented and value-oriented. > desire stable families, save portion of income, and view home as expression of individuality. > echo boomers = millennials = gen yers. > first to grow up with computers in their homes, in a 500-channel tv universe. > born in the late 1990"s to early 2000"s.
