ADM 3321 Lecture Notes - Lecture 6: Maple Syrup
SchoolUniversity of Ottawa
Course CodeADM 3321
This preview shows half of the first page. to view the full 3 pages of the document.
An overview of the perceptual process
•!all interpretations are based on certain experiences.
•!Experience matters because that’s where expectations come from.
•!It can have a huge impact on consumption.
•!Sound is powerful
•!Tempo of the sound matters
•!Sound and light together is a dangerous combination
•!At a club, the tempo of the beat can make you feel that you want to
drink more along with the lighting with there.
•!At a casino, there’s never windows because they don’t want you to
have a sense of time, they just want you to get into the zone.
•!Brand associations linked to colour.
•!Colour of the packaging is imp.
•!The aesthetics of a product is more important that you think it
•!Texture is important.
•!It doesn’t work
•!There are elements of the subconscious that are active in decision
•!You can do a lot of interpretation automatically.
You're Reading a Preview
Unlock to view full version