ADM 3321 Lecture Notes - Lecture 4: Gestation, Rideau Canal, Sanctification
SchoolUniversity of Ottawa
Course CodeADM 3321
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Cultural Influences on Consumer Behaviour (contd.)
o!A set of symbolic behaviours that occur in a fixed sequence
and tend to be repeated periodically.
o!E.g. birthdays, Thanksgiving.
o!Items used in the performance of rituals.
•!Types of Ritual Experience
Primary Behaviour Source
Rites of passage, Cultural
Civic, Group, Family
Individual aims and emotions
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