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Lecture 4

ADM 3321 Lecture Notes - Lecture 4: Gestation, Rideau Canal, Sanctification


Department
Administration
Course Code
ADM 3321
Professor
Michael Mulvey
Lecture
4

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Lecture 4
Cultural Influences on Consumer Behaviour (contd.)
Rituals
!Ritual
o!A set of symbolic behaviours that occur in a fixed sequence
and tend to be repeated periodically.
o!E.g. birthdays, Thanksgiving.
!Ritual Artifacts
o!Items used in the performance of rituals.
!Types of Ritual Experience
Primary Behaviour Source
Ritual Type
Cosmology
Religious
Cultural values
Rites of passage, Cultural
Group Learning
Civic, Group, Family
Individual aims and emotions
Personal
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