ADM 3321 Lecture Notes - Lecture 2: Consumer Protection, Consumerism, Clinical Psychology
SchoolUniversity of Ottawa
Course CodeADM 3321
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Introduction to Consumer Behaviour (contd.)
Imagination is an important aspect of consumer behaviour. (wedding video
Points of view on the experience:
The cake serves as a tone to the wedding
•!Product or service performs as desired
•!Delivery of social and emotional benefits
•!Good service before and after they make their selections
•!Convenience, not too time-consuming, and in a time and place that
fits their schedule
•!Ease of making payments
•!Maximize buying power
•!Arbiter of taste, advises
•!Holistic thinker who organizes system of individual decisions
•!Leverages network of contacts
•!A movement advocating greater protection of the interests of
There’s so many feelings implicated in pulling off the wedding
There’s passion, feelings, ego, thinking of others, but on the other hand
there’s a budget.
But its hard to say no
Purchase with weddings its an experience, once it happens its done. Your
memory is all you have afterwards.
Are consumers vulnerable?
What kind of unscrupulous practices do couples encounter?
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