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Lecture 19

ADM 3321 Lecture Notes - Lecture 19: Consumer Behaviour, Acculturation, Asian Canadians


Department
Administration
Course Code
ADM 3321
Professor
Michael Mulvey
Lecture
19

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Lecture 19
Subcultures (contd.)
Why is an understanding of subcultures important to Canadian marketers?
What are the processes of adaptation for consumers belonging to
subcultures?
Why is the Asian subculture of particular importance in the Vancouver
market?
Describe what you know about Feng Shui.
Asian Canadians
!Small, diverse, growing
!Above average income
o!Asian community
!Education oriented
!Native language print media
Consumer Acculturation
Model of Consumer Acculturation
!Language can be more of a barrier.
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