ADM 3321 Lecture Notes - Lecture 19: Consumer Behaviour, Acculturation, Asian Canadians
SchoolUniversity of Ottawa
Course CodeADM 3321
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Why is an understanding of subcultures important to Canadian marketers?
What are the processes of adaptation for consumers belonging to
Why is the Asian subculture of particular importance in the Vancouver
Describe what you know about Feng Shui.
•!Small, diverse, growing
•!Above average income
•!Native language print media
Model of Consumer Acculturation
•!Language can be more of a barrier.
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