ADM 3322 Lecture 5: Chapter 4 Developing Service Products
24 Feb 2016
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Lecture 5 - chapter 4 developing service products. Wednesday, september 23, 2015. There should be synergy between topics chosen for the case. Presentation and then group discussion. Initiate group discussion after presentation. Essential if you can use positioning map. Framework for effective services marketing. Very often people believe core product cannot be differentiated because it is a. Describing service product in terms of flower of services instead of layers. Brand is imp part when you are describing our product. Very often people believe core product cannot be differentiated because it is a commodity. Nike in terms of core product is just shoes. We buy nike because they supplement it with bunch of values. They put an image in our mind. We associate nike with best performance, athletes. A product has many layers. People would evaluate products from different angles. 4. 1 the flower of service. A core product surrounded by cluster of supplementary services.
