ADM 1300 Lecture Notes - Lecture 10: Management System, Coopetition, Outsourcing
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Competitive advantage: operating with an attribute or set of attributes that allows an organization to outperform its rivals. How to outperform your competition: cost and quality, knowledge and speed (ex. innovation, barriers to entry (ex. phone company competing with apple, financial resources, technology. Sustainable competitive advantage: one that is difficult for competitors to imitate. Strategy: it"s the direction of how the o achieve their long-term goal while struggling through some changes and stakeholder expectations. Strategic intent: forces and applies o-nal energies on unifying and compelling goal. Corporate-level strategy: sets long- term direction for the total enterprises (what business are we in?) Business -level strategy: find out how a division or strategic business until will complete in its product or service domain (how do we compete in each of our major business?) Functional strategy: guide activities with one specific are of operations (how do we best support each of the business strategies?)