ADM 1301 Lecture Notes - Lecture 8: Social Enterprise, Corporate Social Responsibility
5 Mar 2018
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Document Summary
Instead of profits, they think of socializing and interacting: focus on more cultural value/ community value, money comes later, motivated by particular society not money, she used more locally community asset, more tension. Why sustainability is now the key driver of innovation: viewing compliance as opportunity, making value chains sustainable, designing sustainable products and services, developing new business models. Lo 8. 1) the responses to corporate social responsibility. Charitable foundation: corp or trust that is constituted and operated exclusively for charitable purposes. Cause-related marketing: purchase of particular products results in a donation being made by a corp to a non-profit o"s program. Strategic giving: attempt to rationalize the shareholder interest with corp philanthropy where the corp benefits directly from the funds given. Corporate voluntarism: time and talent employees commit to community o"s with support and/or consent from employers who recognize the value of such efforts to society. Corporate sponsorship: partnership between a business sponsor and an event or a non-profit.
