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Lecture 2

ADM2320 Lecture 2: Lecture 2-ADM2320
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Department
Administration
Course
ADM2320
Professor
Ajax Persaud
Semester
Fall

Description
Lecture 2 Marketing Marketings Core Aspects Core Exam Content: (bottom box) Marketing requires product, price, place, and promotion decisions. Target Market Not only is this the group of people who you want to market to that ARE ABLE to consume your product, but the group of people that CAN and WILL consume your product. Ex. Everyone would want a Lamborghini, but Lambo will only market to those who can afford and would actually buy a Lambo Value Monetary Component the price on a product Value Component nonprice, the other intrinsic value people place on a product
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